Brand Creation and Marketing

The Challenge

Trib3 approached us with their name and vision. They had no brand and no marketing. That was our challenge.


Trib3 is a gym like no other. It’s an experience with almost a club-like vibe. A place to be, not just to be seen. The workouts are tough and the community is strong. It’s serious training but it’s seriously different too - in everything from the atmosphere, to the payment structure.

Armed with an understanding of Trib3’s ambitions, we created a style, a tone and ultimately a brand. The feel is dark and moody, with energetic flashes of colour. The focus is still very much on fitness, but with a strong sense of community too.

We then applied this brand identity across everything from gym signage to all Trib3 marketing materials, including social media and website creation. Since that first gym they haven’t looked back, opening more gyms and moving into Europe within 24 months.

Done Better

  • Brand ID
  • Brand website
  • Social Media
  • Print
  • In-store

Do Better Skill Sets

  • Design
  • Code
  • Concepts
  • Art direction
  • Copywriting