The Cathedral Archer Project came to us as a 30-year old charity working with homeless people in Sheffield looking to rebrand. They wanted to find a way to make clear they were open to all faiths without losing the brand awareness they’d built. They needed everything from a new name, logo and strapline, right through to tone of voice guide and website.
The charity isn’t what many consider a typical homeless charity. Their services aren’t restricted to hot food, housing support and clothing, but focus on treating each person they help as an individual. So they could be helping one person to manage a medical condition and another to gain qualifications. They needed a brand to support all of this.
“Each year Black Eye’s ideas get better and better. Quite simply, their work shows respect for the people we support and without it we’d probably struggle.”
Tim Renshaw, CEO The Archer Project
We renamed them The Archer Project. The logo gave a subtle nod to their cathedral roots, and the bold colours could be used across their communications.
Another aspect of our involvement with the charity is creating promotional collateral for their events. Invites for a photography exhibition were sent out in a 35mm camera film case. For their ‘Handle With Care’ exhibition, we sent out pieces of cardboard (all hand-made) to replicate begging boards. The messaging led to the exhibition theme of trauma, with art created by people who’d experienced homelessness themselves. The result was a striking communication, produced on a very low budget, that captured attention and kept The Archer Project prominent in the minds of its audience.
“Marvellous marketing through the post today, really gets the point across versus glossy flyers and invites.”
Jill Theobald, Yorkshire-based Journalist