From a standing start


A man walked into an agency… not the start of a joke, but of a new brand built from the ground up. He’d realised, painfully, that there was no tech to give cyclists full protection of the road. And he wanted to put that right. He had the idea for the front and rear facing camera, but not much more than that. We got our research into gear and set off on a journey exploring the world of cycling.


Front and rear protection was a whole new opportunity so this was our focus. To represent these, we borrowed military terminology 6 and 12.

“Thankfully these products are making hit and runs more hit and finds.”

Tom, MD & Founder


We worked with this Australian company right from the off. Everything from name generation to packaging, identifying their brand values and hierarchy, and creating their entire brand identity. 

When they were ready to go online, we built brand and ecommerce websites for them too. As well as all the other marketing comms necessary to build their brand.
We even produced a Kickstarter campaign to enable them to fund their next stage of product development - and the target was smashed in just 10 days.

The result? A few short years later, the company now operates in the global cycling market and is listed on the Australian stock market.

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