Bond With The Best
Information
Dunlop is a household name. Yet one that makes people think of tyres and sporting goods, not adhesives. This was our challenge - to develop a creative strategy that would acquire listings in DIY sheds and firmly insert in the consumer's mind that Dunlop excel in the building trade, just as they do in other sectors.
Insight
While many competitors rely on technical jargon, bold claims or overly polished imagery, we focused on creating a brand strategy with a down-to-earth tone of voice that addresses everyday problems faced by the “man of the street.” The campaigns are creatively bold, showcasing real-world scenarios where Dunlop products deliver practical solutions without any of the fluff. This no-nonsense approach sets Dunlop apart whilst building trust with a broad audience that values honesty, reliability, a great product, and a bit of cheeky charm.
Impact
Our campaigns for Dunlop have been well received and had immediate impact. The target audience has connected with the brand’s authentic, grounded messaging. This sparked a word-of-mouth buzz, with people talking about and sharing the ads not just for their creativity, but because they were seen as relatable and understood. Dunlop’s range of adhesive products suddenly carried a sense of personality and trust which has driven brand recognition and led to listings in national DIY sheds. Rightly so, the public perception of Dunlop is not just as a product, but as a brand that 'gets it right and gets the job dun'... it's not just another name on the shelf.
